LeadsGorilla – King of the Local Business Jungle

LeadsGorilla by Adrian (Bogdan) and Christian (Seb) is a cloud-based SaaS (Software as a Service) which helps you findlocal businesses all over the worldin need of improving their online presence and visibility.

I will not dive into the details of this excellent software (members who need it will anyhow have to carefully study the tutorials before using it). Instead I will post a snippet from a webinar Adrian and Christian (A&C from now on) hosted for their buyers. This webinar, and others hosted by the same team, brings a couple of lessons for marketers in general and club-members especially (your will understand why later).

The first lesson is how the webinar is performed. It's clearly a sales-pitch by the invited presenter, Paul Ponna (PP), for his services. BUT, in difference towards many other vendors who just make a 30 seconds presentation of their pitcher followed by an hour of promotion for a product, PP makes a thorough presentation of a way to use LeadsGorilla that is not fully covered by the tutorials, BEFORE he makes the pitch for his product. (That's the part you will watch in the snippet below.

I don't know whose idea this was, but I suspect it was a condition by A&C for PP to first bring value to their buyers before being allowed to promote something new that A&C of course will earn affiliate comissions from, in this case PP's "Business Backpack". This is a practice that many other vendors should adopt and follow.

The second lesson is that when looking at the content of "Business Backpack", you will find that you already, in IM Buyers Club, have access to tools for... : Video Creation & Syndication; Social Media Management and Syndication; Drag-and-Drop Website Builder + Hosting; Email Marketing; ChatBot Creation & Automation. Granted, PP has packaged them into a neat package (or, rather, five agency packages), but you can do something similar with the tools in the club.

If you want to watch the full webinar and maybe also take advantage of PP's offer (or,at least, study and learn from what he offers), go HERE where you also will find A&C's affiliate link below the replay of the seminar.

Here is the 27 min part of the webinar where PP is describing a way to use LeadsGorilla.