March 28

The Speed of Web Pages Matters

Page Speed Matters has always been true for a visitor to your website and now Google elevates the time it takes for your home page to load to one of their major ranking factors. Referring to a recent article by the SEO-Guru, Matthew Woodward, about the importance of good hosting for your WordPress site, we can compare his findings with what you get from our club-hosting on 20i.

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This post is about the general importance of loading speed for your webpages and, more specifically, the result we can measure from sites hosted on the club-hosting powered by 20i.

The waiting time for a webpage to load was always an issue for the user/visitor and in today's razor-sharp competition and with customers' patience diminishing at the same rate as their attention span, page speed can also be a matter of profit or loss for your online business.

Google has (for once well in advance) officially announced that "the page experience signals in ranking will roll out in May 2021. The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines."

Google Search page experience Graphic

This is the hottest topic for SEO gurus right now and Matthew Woodward is diving deep into the importance of hosting for page speed in his blog post about the fastest WordPress hosting providers.

Matthew compare 12 popular hosting providers with a quite complex, but seemingly fair, model. Rightly, he emphasize two main "host-dependent" measurements, Page Load Time, and TTFB (Time To First Byte) and you can see the result in the table below.

Page Load Time and TTFB for 12 hosting providers

The hosting provider, 20i.com, powering the hosting packages included for IMBuyersClub members, is not on Matthew's list. However, during the build-up of the Kadestack product, and now also the tests made with Chris Derenberger's YT Evolution, I gathered enough experience to compare our hosting, provided by 20i, with Matthew's.

You can see a typical result from a test with GTmetrix of a YT Evolution page hosted on a Linux Unlimited club-hosting package. Granted, it's not directly comparable to Matthew's test, but especially the TTFB still gives an indication of the quality of our provider.

Page speed of a YTEvolution site hosted on a sub-domain on a Linux Unlimited club-hosting package

As you can see, both TTFB (34ms) and Page Load Time (0.4s) would put this page at the top of the list of the 12 hosting providers in Woodward's article.

Hosting packages included in IM Buyers Club membership

After the successful test with a YT Evolution install on a subdomain/subfolder to a site on a Linux Unlimited hosting package, I can now, with high confidence about the quality, announce that one more hosting package will be added to the three already included in your IM Buyers Club membership.

But, wait, there is more ...

Our hosting provider, 20i.com, has now made their Stackcache optimization service and plugin available also on WP sites installed on Linux hosting packages. The main difference between the dedicated WordPress hosting is now only the direct access to some WP-admin functions from the Stack ControlPanel.

The existing difference in the number of domains that can be built sites for remains in place. One domain with no add-on- or sub- domains (except for extra domains mapped into a WP multinetwork site) on the WordPress Multi One package and unlimited add-on- and sub- domains on the Linux Unlimited packages (on which sub-domains and add-on domains are handled in the same way).

With this technical background, you can now freely mix and match your four packages between the WordPress Multi One and Linux Unlimited packages.

Your total savings for the hosting alone with this new set-up is up to 40$ per month (>$60/month if bought directly from 20i)

Regarding the software packs, you can select the pre-installed themes and plugins on Kadestack site and the YT Evolution which can be installed on either WordPress Multi One or Linux Unlimited (on separate sites, of course). That is an additional saving of more than $2000 in one time costs, and >$300/year in licensing costs.

The promised Silo blueprint installation is still on hold due to the ongoing updates of the Digital Marketing Toolbox.

11.30 members, both new on the Kadestack/YTEvolution-plan or downgraded from the full plans, have the following options:

As long as you are on the $11.30 with 365 days free, you have access to one WordPress Multi One package with either a Kadestack site of a YTEvolution site.

You can, at any time, move to the $11.30/month plan and get access to the 3 additional packages.

Members on any of the full plans (monthly or yearly) can downgrade to the $11.30/month plan and keep all you four hosting packages.

In addition to all the above, members on ALL plans will have 50% discount when buying additional hosting packages (90% if buying 10 or more packages at the same time).

I have moved all my personal and client sites (except for a PBN network on Host 9) to our club-hosting thus saving me 138€/month and I suggest that you take a serious look at what you can save by doing the same.

If any question, you know that the best place to ask them is in our support system.



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